Partnering with Asset World Corporation on The Wellness Collection gave us the opportunity to bring structure and serenity to a brand built around well-being. Our goal was to create a cohesive visual language that felt as calm and curated as the guest experience itself.
From the start, we developed a full suite of brand standards to guide the look and feel across all properties—ensuring that every touchpoint, from spa menus to in-room materials, reflected the same thoughtful elegance. We designed all collateral and templates, crafted bespoke menus, and produced polished sales kits to support both marketing and operational teams.
The result? A brand that speaks with one clear, confident voice—no matter where or how guests engage with it. It’s a look that not only reinforces brand identity, but also elevates the entire guest journey.
As part of our work with The Wellness Collection, we developed detailed signage guidelines to ensure every directional, informational, and branded sign aligned with the resort’s serene aesthetic. Our goal was to blend functionality with beauty, creating a signage system that guides guests effortlessly through the space and conveys a sense of materiality, reinforcing the sense of calm and cohesion central to the brand experience.
Working hand-in-hand with Dusit Hotels & Resorts, we brought their brand into sharper focus—creating consistent, high-quality visuals and messaging that support their global ambitions. With updated design standards and newly directed photography, we helped ensure every property feels unmistakably Dusit.
Alleringersleber Weg 9
39343 Ingersleben
68 Circular Road #01-02
049422 Singapore
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