The Place Brand Leaders Yearbook

Design

Showcasing the Leaders in Place Branding

Studio DMB is proud to be a creative partner of The Place Brand Observer (TPBO), the go-to platform for insights into the world of place branding. Our collaboration has been centered around elevating the presentation and communication of their key publications and sales tools, making complex information engaging, accessible, and professionally branded.

For the Place Brand Leaders Yearbooks 2024 and 2025, we led the design direction and layout, giving each edition a distinctive yet consistent look that aligns with TPBO’s thought leadership in the global branding space. We carefully crafted visuals, typographic hierarchies, and color palettes to help present dense content in a reader-friendly and visually appealing format. These yearbooks are a benchmark resource in the industry, and we ensured they reflect the professionalism and authority of the TPBO brand.

Branded Tools That Tell the Story

Our work extended to the creation of customized sales kits for each year, designed to support outreach to advertisers, partners, and sponsors. Each kit was purpose-built to be both informative and persuasive, using concise messaging, branded infographics, and modular templates that could be easily adapted across different campaigns and audiences.

In addition, we provided report design services, turning raw data and interviews into compelling branded publications that reflect TPBO’s values of insight, clarity, and impact. These reports are used for stakeholder engagement, knowledge sharing, and driving conversations around the future of place branding.

From thoughtfully crafted collateral to a compelling video story, we helped shape how the collection presents itself to the world—highlighting the uniqueness of each business while tying them together under one unified, trustworthy label. Our design work helped bring visibility and credibility to experiences that often fly under the radar.

It’s been a privilege to support this inspiring initiative—one that not only uplifts local communities but also encourages travelers to explore more consciously and meaningfully.

We’re thrilled to be part of TPBO’s journey and to help them communicate their research and editorial voice with clarity and confidence.

👉 Download the Yearbooks

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If you would like to work with us or just want to get in touch, we’d love to hear from you!

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